{"id":2094,"date":"2026-07-10T12:09:29","date_gmt":"2026-07-10T12:09:29","guid":{"rendered":"https:\/\/ubs.ens.tn\/?page_id=2094"},"modified":"2026-07-10T13:08:50","modified_gmt":"2026-07-10T13:08:50","slug":"marketing-2","status":"publish","type":"page","link":"https:\/\/ubs.ens.tn\/en\/marketing-2\/","title":{"rendered":"Marketing"},"content":{"rendered":"
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Training Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The marketing program offered by UBS aims to provide students with a solid theoretical foundation in marketing, covering fundamental principles, various strategies, essential tools, as well as the latest trends and innovations in the field.<\/span><\/p>

This program allows students to develop an in-depth understanding of the discipline and to know how to apply this knowledge in real professional contexts.<\/span><\/p>

Through an approach combining theory and practice, the program effectively prepares students to enter the workforce and take on the challenges of the marketing profession with strengthened operational skills.<\/span><\/p>

These skills enable graduates to adapt to different industries and contribute effectively to the commercial success of businesses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Skills Acquired<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Throughout their training, marketing students develop a range of skills that are directly applicable in professional settings:<\/span><\/p>

  • Market analysis: the ability to study markets and understand consumer behavior.<\/span><\/li>
  • Data analysis: evaluating the results of marketing actions to optimize performance.<\/span><\/li>
  • Communication and negotiation: knowing how to persuade clients and partners through effective communication.<\/span><\/li>
  • Project management and leadership: coordinating teams and overseeing complex projects.<\/span><\/li>
  • Marketing strategy development: creating and planning effective marketing campaigns.<\/span><\/li><\/ul>

    These skills enable graduates to adapt to different industries and contribute effectively to the commercial success of businesses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Career Prospects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Career Opportunities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Access to careers in marketing, digital marketing, communication, sales negotiation, and more.<\/span><\/li>
    • Integrated internship opportunities to gain hands-on experience of the professional world.<\/span><\/li>
    • Preparation for roles such as marketing manager or business project coordinator.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Academic Prospects<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Students have the opportunity to continue their studies by enrolling in a professional Master's degree in marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Study Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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