Training Objectives
The marketing program offered by UBS aims to provide students with a solid theoretical foundation in marketing, covering fundamental principles, various strategies, essential tools, as well as the latest trends and innovations in the field.
This program allows students to develop an in-depth understanding of the discipline and to know how to apply this knowledge in real professional contexts.
Through an approach combining theory and practice, the program effectively prepares students to enter the workforce and take on the challenges of the marketing profession with strengthened operational skills.
These skills enable graduates to adapt to different industries and contribute effectively to the commercial success of businesses.
Skills Acquired
Throughout their training, marketing students develop a range of skills that are directly applicable in professional settings:
- Market analysis: the ability to study markets and understand consumer behavior.
- Data analysis: evaluating the results of marketing actions to optimize performance.
- Communication and negotiation: knowing how to persuade clients and partners through effective communication.
- Project management and leadership: coordinating teams and overseeing complex projects.
- Marketing strategy development: creating and planning effective marketing campaigns.
These skills enable graduates to adapt to different industries and contribute effectively to the commercial success of businesses.
Career Prospects
Career Opportunities
- Access to careers in marketing, digital marketing, communication, sales negotiation, and more.
- Integrated internship opportunities to gain hands-on experience of the professional world.
- Preparation for roles such as marketing manager or business project coordinator.
Academic Prospects
Students have the opportunity to continue their studies by enrolling in a professional Master's degree in marketing.
Study Plan
| Semester 1 | Semester 2 |
|---|---|
| Principles of Management 1 | Principles of Management 2 |
| Financial Accounting 1 | Financial Accounting 2 |
| Microeconomics | Mathematics 2 |
| Mathematics 1 | Descriptive Statistics and Probability Calculations |
| Introduction to Law | Macroeconomics |
| Financial Mathematics | Corporate Law |
| Semestr 3 | Semestr 4 |
|---|---|
| Fundamentals of Management | Fundamentals of HRM |
| Management Accounting | Financial Diagnosis |
| Fundamentals of Marketing | Production Management |
| Internship Methodology Seminar | Company Internship |
| Corporate Taxation / Inferential Statistics (elective) | Corporate Accounting / Human Rights (elective) |
| Semester 5 (Marketing Specialization) | Semester 6 (Marketing Specialization) |
|---|---|
| Marketing Strategy | Distribution Strategies |
| Product and Pricing Management | Communication marketing |
| Marketing Research | Marketing Data Analysis |
| Consumer Behavior Analysis | Graduation Project |
| Études de cas en marketing | International Marketing / Information Systems (elective) |
| Responsabilité sociale de l’entreprise / Marketing Digital (opt.) |